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How I Find Subreddits for Marketing (2025)

Last month I needed to find subreddits for a productivity SaaS.

Typed "productivity" into Reddit search. Got r/productivity - 3 million members. Tried posting. Buried in 30 seconds.

What I needed: smaller communities (10k-50k members) where posts get visibility.

The Problem

Reddit's search prioritizes subscriber count. Big first. Niche buried.

For marketing, big subreddits = worst choice.

What I Built

After wasting weeks on manual searching, I built Wappkit Reddit to search multiple subreddits at once and filter by engagement.

Has 3-day trial, then $14/month with code BNWPJRLVJH.

Other Methods

Sidebar Chain

r/productivity → sidebar → r/getdisciplined → sidebar → r/decidingtobebetter
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One subreddit leads to three, which lead to nine.

Google Site Search

site:reddit.com/r/ [topic]
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Finds communities Reddit's search buries.

r/FindAReddit

There's a subreddit for finding subreddits. Post criteria, get recommendations.

User Profile Mining

Find helpful users. Check where else they participate.

The Sweet Spot

For marketing: 5k-100k members. Big for activity. Small for visibility.

Checklist

  • [ ] Posts per day (sort by New)
  • [ ] Comment-to-post ratio
  • [ ] Read rules
  • [ ] Lurk first

Try Wappkit Reddit if you want to speed up subreddit discovery.

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