Last month I needed to find subreddits for a productivity SaaS.
Typed "productivity" into Reddit search. Got r/productivity - 3 million members. Tried posting. Buried in 30 seconds.
What I needed: smaller communities (10k-50k members) where posts get visibility.
The Problem
Reddit's search prioritizes subscriber count. Big first. Niche buried.
For marketing, big subreddits = worst choice.
What I Built
After wasting weeks on manual searching, I built Wappkit Reddit to search multiple subreddits at once and filter by engagement.
Has 3-day trial, then $14/month with code BNWPJRLVJH.
Other Methods
Sidebar Chain
r/productivity → sidebar → r/getdisciplined → sidebar → r/decidingtobebetter
One subreddit leads to three, which lead to nine.
Google Site Search
site:reddit.com/r/ [topic]
Finds communities Reddit's search buries.
r/FindAReddit
There's a subreddit for finding subreddits. Post criteria, get recommendations.
User Profile Mining
Find helpful users. Check where else they participate.
The Sweet Spot
For marketing: 5k-100k members. Big for activity. Small for visibility.
Checklist
- [ ] Posts per day (sort by New)
- [ ] Comment-to-post ratio
- [ ] Read rules
- [ ] Lurk first
Try Wappkit Reddit if you want to speed up subreddit discovery.
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